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LONDON FASHION WEEK EXPERIENCE WITH TONI&GUY

I have still so many things to share that I have to hurry if I don’t want you to read my story months after it happens! I’ve been caught by the time lately as I’ve never been traveling as much as I did in September! But I’m definitely so thrilled to share everything with you!

 

Fashion weeks isn’t over yet but London Fashion week is and I was there! I was invited by the hair products brand Toni&Guy to experience with them the London fashion week and cover it from a different angle. A very exciting project as we had access to the backstage of the shows and attended two of them as well. Why am I saying from a different angle? Actually, not everybody can have access to the backstage and this is very exclusive and mostly only for the press. I had the chance to see before anyone else the new hair trend created by the brand and explore this very special athmophere in the Backstage area. I’ve been very impressed to see how many talented people rush in this area during hours for actually a 10 min show! As you can imagine, our schedule for those 2 days in London with Toni&Guys were pretty busy but so exciting.

 

As soon as I arrived in London, we checked in the beautiful “Hoxton Holborn” Hotel, well situated in the city. After a quick change, we headed with the team to the backstage of the Ashley Williams show. I’ve seen there, girls that looked like “normal”. I was very surprised not to see the usual model and I’ve got the information later that they actually did a street casting for the show! Some girls had pink hair or yellow and even indescribable color (you know in between red, blond and brunette?). But, I mean, this is so Londonian to do it so and definitely very cool! After spending a little moment over there (average temperature 40° with all the hairdryers), I waited on the show to start! The show was amazing and it was very interesting to see the before-after and the in-between preparation. The day after, we had a early morning fashion presentation of the Faustine Steinmetz collection. I also had the access with Toni&Guy to the backstage of this presentation and it was amazing!

 

In the afternoon, I attended the Toni&Guy Style Hub and got the chance to experiment the new hairstyles straight from the catwalk. You can see below the crazy crimped hair that they did on me! As you know me, I most of the time like my hair loose and don’t do anything special but I do love trying and experiment new things and it was very fun to try this crimped hairstyle! It definitely make me wanna buy a crimping iron again, I shouldn’t have thrown mine away 10 years ago…damn.

So, what are the hair trend for next summer according to Toni&Guy? I’ve seen on the catwalk and in backstage crazy volume with crimped hair that they brushed (yes… the did it and even on me!). On the opposite sleek center partings with straight hair. They have been using a lot of products to realise these looks but I mostly see them using the “Heat Protection Mist” by Toni&Guy. We all need this kind of products while using any curling or flat irons.

© Balazs Iosif – www.citycatwalk.at

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